From Glossier to Shopify: 26 Well-Known Brands That Work With Micro Influencers – Shield Smart

In the ever-evolving world of digital marketing, micro influencers are becoming a cornerstone for brands aiming to increase their reach and authenticity among niche audiences. These influencers, typically having followers ranging from 1,000 to 100,000, offer a unique blend of personal touch and relatability, making them ideal partners for brands looking to make a significant … Read more

The Macro Effect of Micro-Influencers: Why Brands Need a Micro-Influencer Platform – Shield Smart

The influencer marketing landscape is still (and constantly) evolving. While mega-influencers with millions of followers still hold a certain cachet, brands are increasingly recognizing the power of micro-influencers. These individuals, with follower counts ranging from 10,000 to 100,000, boast highly engaged communities and a level of authenticity that resonates deeply with their audience. This shift … Read more