The Macro Effect of Micro-Influencers: Why Brands Need a Micro-Influencer Platform – Shield Smart

The influencer marketing landscape is still (and constantly) evolving. While mega-influencers with millions of followers still hold a certain cachet, brands are increasingly recognizing the power of micro-influencers. These individuals, with follower counts ranging from 10,000 to 100,000, boast highly engaged communities and a level of authenticity that resonates deeply with their audience. This shift … Read more